How To Advertise Online with Yahoo Search Marketing?
Posted By CheapHostingChoice on July 18, 2009
Sign up a Yahoo Search Marketing Account
Signing up for a Yahoo Search Marketing Account is very simple. You can do it by yourself. Yahoo also offers Assisted Setup that requires a one-time service fee of $199.
The online sign-up process includes 5 simple steps: Target customers by geographic location, Choose keywords related to your business, Setting your bids and budget, Create your ad, and Activate your ad.
Once you have completed the online signup process, your account will consist of one campaign with a single ad group, one ad with a title description and URL, and up to 50 keywords.
There are many features in your Yahoo Search Marketing account that can help you reach your online marketing goals. The basic components include:
* Campaigns – one or more ad groups that share the same budget, schedule and geo-targeting criteria. You can create multiple campaigns in your account.
* Ad Groups – a set of related keywords and accompanying ads within a campaign. You can create multiple ad groups within a campaign.
* Keywords – a word or phrase that users enter into a search engine to find information. You select and bid on keywords that are relevant to your business. When potential customers are looking for information related to your keywords, your ads may be displayed.
* Ads – the marketing message displayed to prospective customers. Each ad contains a title, a description and a URL.
Contol your cost:
With Yahoo Search Marketing, you only pay when your ads is clicked. You determine how much you spend each month by setting a bid and daily spending limit, you’ll never be charged more than the bid you’ve specified. You can turn off your advertising and stop your spending at any time. There is no minimum monthly spending obligation or contract required.
To activate your ad, you’ll need to deposit funds (minimum $30) into your account, which will be used to pay for your initial click charges.
more information about Yahoo Search Marketing
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